The main tasks for social media marketing on Instagram, Facebook, and LinkedIn include creating and curating engaging content, writing compelling captions, and scheduling regular posts. Monitoring and responding to comments and messages promptly is crucial for community engagement. Additionally, analysing performance metrics, running targeted ad campaigns, and collaborating with influencers can amplify the brand's visibility. Regularly updating the social media strategy to align with trends and business goals ensures continued relevance and effectiveness.

The development process for social media marketing starts with setting clear objectives and identifying the target audience. Market research helps understand trends and competitors. A content calendar is created for consistent posting, followed by content creation including visuals and copy. Scheduling tools automate posts, and performance metrics are tracked to adjust strategies as needed. Regular reviews ensure the strategy stays aligned with business goals and trends.

The marketing and design process for social media starts with strategising content based on audience insights and campaign goals. Using Canva and Adobe Express, visually appealing graphics and promotional materials are created. Adobe Photoshop is employed for detailed image editing and enhancement. For video content, Adobe Premiere Pro is used to produce engaging and polished videos. The content is then scheduled and published according to a content calendar. Throughout the campaign, performance is monitored and analyzed to refine future content and design strategies, ensuring they meet objectives and resonate with the target audience.

As a Social Media Marketing Manager, the organisational process involves setting clear goals and developing a strategic plan aligned with business objectives. This includes creating and managing a content calendar to ensure consistent and timely posts. I leverage tools such as Canva and Adobe Express for designing eye-catching graphics, and Adobe Photoshop for detailed image editing. For video content, Adobe Premiere Pro is utilised to produce high-quality videos that engage the audience. Effective scheduling and automation of posts are managed through various platforms, while regular monitoring and analysis of performance metrics help refine strategies. Coordination with other departments ensures cohesive messaging and alignment with broader marketing initiatives, all while adapting to industry trends and audience feedback.