Content Writing
Writing travel reviews, travel stories for magazines and editing stories written by others. I also write content for social media marketing, websites and brochures.
My process
Explore my main tasks for each area of expertise
Main Tasks
I write and edit copy for EDM’s, social media, websites, magazines, event advertising, brochures and screen advertising. I also write travel stories for magazines (based on my personal travels) and edit stories for other staff members before their written pieces are published.
Development Process
When I do copywriting, I focus on the main message that needs to be communicated. Is it an offer, or perhaps an inspirational message? One of my biggest writing tasks is editing written stories by staff members for marketing. I have re-written bullet points into a full two-page essay, fixed grammar and spelling issues, as well as creating stories that flow.
Marketing & Design process
I encourage people to market their personal stories to sell travel. I write and edit stories that build strust and inspires. These stories are published in travel magazines and on social media.
Organisational Process
I coordinate stories and photos with staff members and coordinate the proofing process. Each story will fall in line with a magazine theme and will advertise a specific destination. I use CoSchedule to organise social media content, which keeps a copy of all posts.
Take a look what I do
Other areas of expertise
Social Media Marketing
Planning, developing and organising all marketing policies and campaigns to support the company's sales objectives.
Events
Organisation and execution of client travel events and expos. Implementing budgets, organisation of the event venue and coordinating staff.
Marketing
Planning, developing and organising all marketing policies and campaigns to support the company's sales objectives.
Website Design
I design responsive websites for desktop, tablet and mobile devices in Webflow, Wordpress, Squarespace and Wix.
Photography
Photography for marketing purposes. This includes travel events, activities, conservation projects, hotel and resort photography or homes for private sales.
Graphic Design
Designing marketing collateral and creating brands. Graphic Design in Adobe Photoshop, InDesign, Spark and Illustrator. I can also create videos on various platforms.
