I organise travel events from start to finish. My main tasks include coming up with the initial marketing strategy to create an event for sales conversion. In my marketing plan I include the budgets, event venue, food selection and event agenda. I design the marketing collateral for the event, and manage all the planning and organisation on the day.

To organise an event, I have to develop the marketing strategy, as well as set up budgets and estimated sales for the day. I do a site inspection of the venue before the marketing plan is finalised, and inspect the food, sound and lighting. I usually organise activities for the clients at each event. I create an event agenda and manage all the staff on the day.

I design all the marketing collateral for the event. The designs include email marketing layouts, social tiles designed in Adobe Photoshop/Spark, advertising the event on social media and Eventbrite, and designing personalised event invitations for VIP clients. The personalised event invitations are usually printed on metallic paper and in a nice font, the envelopes are written by hand and posted to the clients.

On the day I manage all the staff as per the agenda, and I make sure that the food service is correct, sound testing, music, and I also do the photography for the event. Once the event is over, then I remind all staff to do follow ups, and send thank you messages. The photos and client reviews are then used on social media to promote future events.